#Logos ethos and pathos how to#

Does your characterization of the competition evoke feelings of hate? contempt?Д®motional connection can be created in many ways by a speaker, perhaps most notably by stories.

Do your visuals evoke feelings of compassion? вЂ¦ envy?.

Do your words evoke feelings of вЂ¦ love? вЂ¦ sympathy? вЂ¦ fear?.

Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience.

#Logos ethos and pathos how to#

We will define ethos in greater detail, and we will study examples of how to establish and build ethos. Ethos is your level of credibility as perceived by your audience. (This isnвЂ™t about your confidence, experience, or expertise.) Your audience must know this. Keep in mind that it isnвЂ™t enough for you to know that you are a credible source. Does the audience believe you are an authority on this speech topic?.Does the audience believe you are generally trustworthy?.Does the audience believe you are of good character?.There are many aspects to building your credibility:

(At the time of this writing, it is available from for $24.56, 18% off the list price.) EthosД«efore you can convince an audience to accept anything you say, they have to accept you as credible. KennedyвЂ™s translation is the source that I use. In The Classic Review, Sally van Noorden points to George KennedyвЂ™s modern translation as the standard reference text for studying On Rhetoric. Indeed, the editors of The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting call it вЂњthe most important single work on persuasion ever written.вЂќ It is hard to argue this claim most advice from modern books can be traced back to AristotleвЂ™s foundations.

Many teachers of communication, speech, and rhetoric consider AristotleвЂ™s On Rhetoric to be a seminal work in the field. Written in the 4th century B.C.E., the Greek philosopher Aristotle compiled his thoughts on the art of rhetoric into On Rhetoric, including his theory on the three persuasive appeals.